Meet The Executive Team
Dan Honig
CEO and Founder
Dan is a serial entrepreneur with over 20 years of experience in the construction and field services industries. Throughout his career, prior to becoming an entrepreneur, he helped lead, manage, and scale multiple companies, gaining deep hands-on experience in operations, team leadership, and business development. This foundation gave him a strong understanding of what it takes to build efficient, high-performing organizations.
In 2014, Dan founded Discount Fence USA with the vision of creating a high-quality, customer-first fence and deck company that could operate at a national level. Under his leadership, the company grew rapidly and became one of the largest and most respected fence and deck providers in the country, known for its strong brand, efficient systems, and commitment to craftsmanship.
Dan’s success is driven by his ability to identify market opportunities, build strong teams, and implement scalable processes that allow businesses to grow without sacrificing service quality. He is passionate about mentoring leaders, improving industry standards, and creating companies that deliver long-term value to both customers and employees.
Giacomo Lacoangeli
Co-Owner
Before partnering with Dan Honig and joining Discount Fence USA, Giacomo served as Head of Platform Services at GLG, where he was responsible for leading cross-functional teams and scaling critical business operations.Prior to GLG, he spent eight years at McKinsey & Company, advising clients across Europe and the United States on strategy, operations, and organizational transformation, with a focus on growth and performance improvement initiatives.
Giacomo holds an MBA from Columbia Business School in New York City and earned his undergraduate degree from LUISS Guido Carli University in Italy. His background combines top-tier management consulting experience with hands-on operational leadership, bringing a strong analytical and execution-oriented approach to building and scaling businesses.
Ryan Anders
Chief Business Development Officer
Ryan O Anders serves as Chief Business Development Director at Discount Fence USA, bringing more than 20 years of leadership experience in residential and commercial construction across multiple states. With a strong foundation built on family values, integrity, and a commitment to excellence,
Ryan has established a reputation for building lasting relationships, driving strategic growth, and delivering exceptional customer experiences. Combining industry expertise with a people-first approach, Ryan is passionate about serving customers and helping families and businesses protect and enhance their properties with confidence. Known for strong leadership, professionalism, and hands-on industry knowledge, he believes that trust, communication, and quality workmanship are the keys to long-term success. Through dedication, vision, and a genuine commitment to customer satisfaction, Ryan continues to play a vital role in expanding the company’s presence while upholding the values and service standards that customers have come to rely on.
Trey Burgess
Vice President of Operations
With a strong background in corporate operations, real estate operations, and asset management, Trey brings a results-driven leadership style focused on operational excellence, team development, and customer satisfaction.
Over the past 14 years in the fencing industry, Trey served as General Manager of Texas Fence, leading the company’s transformation from a small family-owned business into a $20 million industry leader in the Houston market.Known for building high-performing teams and creating a customer-first culture, Trey is committed to driving growth, improving processes, and delivering exceptional service across every aspect of operations.
Curtis Zwerneman
Head Of Residential Sales
Dennis Chipman
Vice president of Commercial
Daniel Murokh
Manager XPRT Outdoor
Daniel Murokh joined Discount Fence USA in 2023 to start and run the Builder Deck Department, after spending three years as a builder representative with a different company. Since then, the department has grown into a full residential outdoor division serving Austin and San Antonio.
The work today spans a wide range of outdoor projects, including composite and hardwood decks, glass handrails, wood and steel pergolas, ADA ramps, and custom builds that don’t always fit a standard template. In 2025, XPRT Outdoor was launched to focus on higher-end, custom outdoor spaces, and the company became an authorized dealer of StruXure Pergolas, adding engineered, motorized pergola systems to the lineup.
Daniel is a physics graduate and enjoys the design side of the work—especially renderings and engineered builds. It’s a way to stay connected to the problem-solving and research mindset he enjoyed in school, while applying it to real people, real homes, and projects that clients get to live with every day.
The best part of the job is the people: working with a close-knit team and building easy, honest relationships with homeowners, builders, architects, and designers. The goal on every project is to keep things clear, comfortable, and well thought out from start to finish.
Outside of work, Daniel volunteers as a race marshal at tracks across Texas and enjoys spending time at the track whenever he can.